Beginning in April 2011, Fair Trade Ottawa Équitable (FTOÉ) is a not-for-profit, volunteer organization that seeks to promote the concept of fair trade through outreach and education events in and around the city.
First and foremost, FTOÉ has one primary goal: to get Fair Trade Town status. Such a status would allow for wider availability of fair trade products and stronger city council and community support for fair trade initiatives.
While working to achieve these goals, FTOÉ focuses on awareness-raising as a key element in our work. We are constantly encouraging the residents of Ottawa to take action in creating lasting change that has a global affect. Striving to secure Ottawa as a national leader in sustainability practices and social justice is a case worth fighting for!
Our campaigns and events strive to move beyond the choices of the individual to affect the choices of a whole city; in our case, the city of Ottawa. At its core, fair trade is about getting consumers to think critically about the products they buy and to make purchases that promote ‘equal pay for equal work’ ethics and environmentally sustainable business practices.