Have you heard? Just in time for Fairtrade Fortnight, Fairtrade Canada is bringing karma back in a big way.
Launching May 1st, the new awareness campaign will aim to bring people together over social justice, sustainability, or other warm and fuzzies.
So what is the Fairtrade Karma Campaign? It’s a chance for consumers to pay it forward. The ask is simple: do something good, and pass it on. Whether it’s helping your neighbour mow his lawn or switching to Fair Trade sugar, the possibilities are endless, and each gesture adds up to help make this world a better place.
FTOÉ won’t be taking the Fairtrade Karma Campaign lying down, either. Keep an eye out for dozens of chances over the summer to share in the good spirit and maybe even give a little back yourself. On our agenda: everything from frequenting farmers’ markets to hanging out on street corners in our fancy new t-shirts, not to mention the Take a Sip event that will kick off another great summer for FTOÉ! Really, we’ll be making sure you’re (almost) getting sick of us, just because we’re everywhere, spreading the love. If you want to get in on organizing the fun, be sure to get involved with FTOÉ!
And hey–the karma heart will even match our banana suits. Coincidence? We think not.
The Fairtrade Karma Campaign kicks off on May 1st and will run till year’s end.